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Graphic Design USA magazine feature:
"GOING
GREEN: Ideas and insights from creatives who are doing their bit
to make for a safer, sustainable planet and making Green an integral
part of their personal and professional lives."
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Here for full GD USA article
T-LUX
Design Brings Glamour to Granola, Winning Acclaim while Promoting
Green Living.
Recently featured at #3 in ELLE magazine’s 2008 Green Awards,
a canvas bag sporting a design by T-LUX Design has become the
symbol for Britain’s first Plastic Bag Free Town. The issue
has gained international exposure for Modbury, England, and has
captured headlines this week as Los Angeles became the most recent
city to ban single-use plastic bags. By focusing on eco-initiatives
like this one, T-LUX Design merges green living with cutting-edge
style.
Los
Angeles, CA, July 25, 2008: When it comes to the environment,
Los Angeles-based T-LUX Design’s work adds a touch of glamour
to a movement more often associated with granola. That work now
includes an issue that has captured headlines of late: single-use
plastic bags.
Last
year, while filming the BBC documentary Message in the Waves about
the plastic choking the Midway Atoll, wildlife filmmaker Rebecca
Hosking had a vision: remake her hometown of Modbury, England
into a plastic bag-free town. To help her achieve this vision,
Hosking tapped T-LUX Design and collaborative partner The V Dimension,
to illustrate and design the alternative canvas bags that have
become the symbol of a plastic-free future in Britain. The initiative
also earned Hosking the #3 spot in Elle magazine’s 2008
Green Awards, which recognized the most impactful green efforts
of the year.
The
awards also highlighted efforts by some of the world’s best-known
people. Brad Pitt topped the list for his Make it Right project,
dedicated to building green homes for 150 residents displaced
by Hurricane Katrina. Stella McCartney was recognized for her
eco-friendly fashion and beauty products, while father Paul made
the list for his outspokenness on the benefits of vegetarianism.
Winners were decided by Laurie David, producer of An Inconvenient
Truth and founder of the Stop Global Warming Virtual March. The
magazine printed photos of each winner, including one of Hosking
holding the T-LUX designed bag.
T-LUX
Design Creative Director, Tiffany Davis-Rustam, led T-LUX’s
efforts to create a graphic identity and illustration for the
bag. “Developing a strong, artistic visual identity is so
important for any big initiative like this, to unite the community
in action, and to target emotional connections,” said Davis-Rustam.
“Modbury’s plastic bag-free initiative is so successful,
influential, and impactful in part because Rebecca realized the
importance of developing a strong graphic design identity for
the reusable bags, putting a refreshingly positive spin on boycotting
plastic alternatives.”
Led
by cities like Modbury, as well as environmentally-progressive
San Francisco, many cities are now pursuing ways to ban plastic
bags. This week, Los Angeles proposed its own ban, which will
eliminate the free distribution of single-use plastic bags by
2010. In Europe, Modbury’s example has spurred over 120
towns in the UK to follow suit, including London.
Though
eliminating plastic bags is just a start, the visibility of the
issue has contributed to a broader awareness of the use of disposables
in consumer-based cultures. This awareness is spreading to include
other products and issues, from plastic baby bottles to organic
food, influencing millions of choices made every day. Together,
these choices make a big difference.
To
continue to advance this shift, T-LUX and The V Dimension have
teamed up for a variety of eco-aware design projects, including
design of the Message in the Waves website, as well as Pacific
Whale Foundation’s Eco-Cruise website. Individually, The
V Dimension has launched Hawaii’s first Plastic Bag Free
Town initiative in Paia, Maui, while T-LUX continues to design
for many green companies, including Kelly Green Design & Home,
AbOvo Natural Skin Care, and ‘Licious Dishes, a vegan meal
delivery service.
“We
specialize in getting these kinds of eco-sustainable initiatives
and companies noticed, positioning them to achieve their goals
with smart branding identities, advertising, websites, and other
collateral material,” said Davis-Rustam. “We also
dig deep to find the greenest resources and design options for
businesses, organizations, and communities that want to show their
commitment to the future.
For more information or to schedule an interview, please contact
Tiffany Davis-Rustam at info@TLUXdesign.com,
or by phone at 323.244.1848 or 866.699.TLUX
